Becoming a Sponsor at Curve

The generosity of our corporate sponsors enables us to continue as a theatre that is inclusive of and accessible to all who live, learn and work in Leicester, Leicestershire and beyond. By becoming a sponsor at Curve you could connect with our loyal audiences, gain an insight into our award-winning work on stage and demonstrate your commitment to the local community.

We can offer you bespoke partnerships that meet your objectives and give access to a range of benefits to elevate your business and grow your impact. These include marketing and PR opportunities, complimentary tickets and corporate entertainment. Our sponsorships offer a great return on investment and an opportunity to be part of something extraordinary.

“Curve have been instrumental in helping Leicester develop as a cultural destination over the past decade, and have produced world class shows in that time, however it is their work within the Leicester community that truly shows the support they have given the city. We have been delighted to be able to support Curve’s Neighbour-Hub programme, to enable the young people of Leicester to access the arts and theatre … We look forward to continue to work with Curve on this initiative and others in the coming years.”

Andrea Gray, Managing Director, PPL PRS

Our Profile

In 2022/23 we:

· Attracted almost 1,000,000 website users

· Sold over 840,500 tickets in theatres across the UK and internationally

· Had over 53,000 subscribers to our marketing emails

· Achieved an average audience campaign reach of over 350,000

· Attracted an audience of almost 250,000 at Curve, with 20% of audiences from outside of Leicestershire

· Had over 120,000 followers on social media.


Bespoke sponsorship packages are available and can be tailored around your individual business needs.

We have a range of high-impact sponsorship opportunities to suit your budget and objectives, such as:

Production Sponsorship

Help us to continue to produce new critically-acclaimed Made at Curve productions, such as Billy Elliot the Musical, The Wizard of Oz, and Evita.

Learning and Participation Sponsorship

Support Curve to create learning and participation activities, such as our Curve Young Community Company (CYCC), elders programme and educational workshops. Last year our Creative Programmes for schools, colleges, universities and community groups engaged 30,000 participants including 21,000 young people.

Community Sponsorship

Enable us to engage our local communities and those new to theatre with creative programmes for people of all ages and ability and provide tickets free of charge. Last year we programmed regular free of charge Community Days of workshops, exhibitions, performances and storytelling sessions which engaged just under 2,000 people. We also distributed almost 6,000 free or reduced price tickets to people not usually able to come to Curve.

Artist Development Sponsorship

Help us support local artists through our Curve Resident Creatives, Curve Associate Companies and Curve Connect networks. In 2022/23 over 1,000 creatives, theatre makers, practitioners and artists from the Midlands took part in artist development sessions, projects and performances at Curve.

Access Sponsorship

Assist us to continue to make the theatre accessible to all. In the last year we have delivered 81 accessible performances, including British Sign Language interpreted, captioned, audio described with touch tours, dementia friendly and relaxed performances. Curve has been awarded Gold Access for Tourism from Visit England in recognition of our commitment to ensuring all visitors feel they belong in our theatre.


Contact us today for a sponsorship proposal, tailor-made for your business by emailing our Fundraising and Events Manager at [email protected].


David Wilson Homes
Visit Site

De Montfort University
Visit Site

VOCO | Leicester

Visit Site

Visit Site

Visit Site

University of Leicester

Visit Site