PUKKA PIES TO SUPPORT CURVE’S DEMENTIA FRIENDLY PERFORMANCE OF SCROOGE THE MUSICAL

To coincide with Dementia Awareness Week, Curve is delighted to announce that this year’s Dementia Friendly performance of Scrooge will be sponsored by Pukka Pies.

Curve has a long standing commitment to make theatre accessible to all, and the aim behind the Dementia Friendly performance is to tailor the theatre experience to meet the needs of people living with Dementia, their family, friends and carers so that they can all come along and enjoy the performance in a relaxed and supportive environment.

Curve was the second theatre in the UK to stage a Dementia friendly performance, first performed in 2015, and we are proud to continue to offer this experience each year, with the performance this year supported by Pukka Pies.

Curve is a place where everyone can engage with the arts; our Christmas Dementia friendly performance is a key date in the calendar where our entire building along with staff, volunteers, partners and supporters come together to adapt and adjust the environment to ensure audience members with Dementia and their carers and families enjoy a day out at the theatre.

Curve Chief Executive Chris Stafford said:
“We believe our theatre should be accessible to all and we’re delighted Pukka Pies are working with us to stage our third Dementia Friendly Performance this Christmas at Curve. This specially adapted performance of Scrooge will offer those living with dementia and their carers, a relaxed and reassuring environment to enjoy theatre whilst also raising awareness of a condition that affects so many lives.”

Rachael Bouch, Pukka Pies CEO commented:
“We are delighted to be working with Curve and to be sponsoring their upcoming Dementia friendly performance of Scrooge this year. Pukka Pies are a proud partner and supporter of Curve’s initiatives, which not only bring true richness to Leicester’s Cultural Quarter but also raise awareness of important causes such as Dementia.”

Scrooge The Musical will be performed at Curve from Sat 18 Nov to Sun 7 Jan with the Dementia friendly performance taking place on Wed 3 Jan at 2.30pm.

For further information on corporate opportunities at Curve, please contact David Ross, Head of Business Relations at [email protected].